About the event
The Corporate Content Awards benchmarks the use of narrative to call corporate audiences, across owned, earned and bought media. Held at the De Vere Grand Connaught Rooms, in central London, the 2019 event welcomed attendees from a variety of companies and agencies, all vying for the coveted prizes on offer.
Comedian, Suzie Ruffell, was on-hand to present the evening’s proceedings. Suzie kept the audience entertained, while a variety of guest presenters announced the winners of 23 categories, ranging from ‘Best content targeted to the internal audience,’ to ‘Best one-off content campaign.’
The recipients of the evening’s most coveted awards, ‘Best corporate storyteller,’ and ‘The grand prix,’ were granted to MyCSP on behalf of Civil Service Pensions and Kasowitz Benson Torres with Living Group, respectively.
Andrew Thomas, publishing editor of Communicate magazine and founder of the Corporate Content Awards, says, “the Corporate Content Awards has been a fantastic celebration of corporate storytelling. It’s been a celebration of the stories companies have told, of the ways they’ve told them, and the methods they’ve used to get their audience’s attention. The second year of the Corporate Content Awards has been a massive success, and those who won certainly have much to be proud of.”
Storytelling is more important than ever as a means of helping companies communicate with their respective audiences. Using expert content and well-crafted narratives, communicators can reach and influence their stakeholders effectively.
Recognising this, the Corporate Content Awards celebrates excellence in the development, implementation and strategic creation of story, narrative and content in a corporate setting. Last night, at a gala ceremony in London, the winners of this year’s Corporate Content Awards were celebrated.
The evening’s ‘Grand prix’ winner is a US litigation firm whose work with Living Group has since collected hardware in design, digital and, now, content awards programmes. Kasowitz Benson Torres crafted film and visual touchpoints that would help it tell its corporate story more effectively. The new approach is tough, assertive and visually arresting. Taking home the other premiere prize, for ‘Best corporate storyteller,’ is MyCSP on behalf of Civil Service Pensions. The pensions provider learned swiftly that pensions communications can be dull, complex and challenging. Drawing inspiration from consumer marketing techniques, MyCSP has used exciting content to breathe fun into its communications.
Other winners of the awards exhibit excellence in the use of various media, a keen understanding of their audience and the use of creativity in communications. The Leeds Playhouse, for one, worked with Reggie London on an impactful, authentic film that put the Leeds Playhouse literally and figuratively back on the map. The Church of England exhibited digital prowess with the development of new campaigns to exploit technological advances.
“The winners of the 2019 Corporate Content Awards exhibit best practice in the development
and implementation of content for corporate audiences. It has been enjoyable, interesting and educating to
read about the work selected to win a Corporate Content Award. All this year’s winners are achieving high standards of creative work and excellent results in the delivery of their content. We congratulate all of
the winners for their commitment to achieving the best communications through the use of content,” Brittany Golob, publishing editor of Communicate magazine, says.
The winners were announced on 5 February at the Grand Connaught Rooms in central London.